What they say
Enough about us, what do friends and clients of Blank White Page say about us (and business in general)?
Whether it be devising and implementing a plan to build a brand of whisky from a standing start into several hundred thousand cases worldwide, with all the strategies, public relations, distribution, marketing and advertising which that involved - or whether it be devising, creating and selling 30m tickets to an outrageous musical like Priscilla Queen of The Desert, now in its ninth year around the world, I do wish I had the assistance of Blank White Page.
Having professional colleagues from outside the business to acquaint themselves sympathetically and then to stimulate, analyse, provoke, suggest, prod and otherwise help managers, directors and others within the company into the myriad tasks required, would have been a huge benefit. More fun, more advances, maybe more profit. Even two out of three wouldn't have been bad.
I never set out to make millions,
I was always just driven by a fear.
Always keep in mind what your customer
needs and be flexible. But never drop your
pants on price, that’s a one-way street.
If you decide to start, be brave, but above
all else be prudent with your money.
If what you’re doing doesn’t matter
enough to you, it won’t work out.
Building a new business from scratch is tough,
and often entrepreneurs have passion, but limited
broader business experience. When we started Mace,
it would have been invaluable to have had an
independent partner like Blank White Page alongside
our already excellent industry credentials.
I like the idea of experienced entrepreneurs helping
others avoid dead-ends, but also the long-term
stimulating effect of people who understand and can
challenge managers to be business efficient as well
as technically competent.
For us it’s about belief.
If you try to create some sort of
homogenised construct because
you think it might make money
then that's the route to failure
Most entrepreneurs simply
believe 100% in what they
You can’t hurry reputation.
Never forget that you can’t control events,
but you can control the way you
react to them.
I met a local authority IT director
who said he had to meet 158 different
targets. It's madness!
When you're running a business,
you measure three or four key
performance indicators. In a small
business, every person matters and
feels as if their contribution makes
In a big business, nobody really
matters, even the chief executive.
Your only limitation should be your
imagination. Don’t start out believing
anything is beyond you.
It used to annoy me when people told
me how clever I was to be an
If you can’t tell me what the business does
and how it does it in a few words, it’s
probably too tricky and complex to work.
100 people will tell you why not,
only you can say why.
or call us on
+44 (0)20 3286 5575
BlankWhitePage Ltd., Greenworks,
Dog & Duck Yard, Princeton Street,
London WC1R 4BH.